What is social media advertising for ecommerce — and is it worth it?

Exactly. Social media advertising for ecommerce entails running paid advertisements on various platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and other relevant channels to promote products or services and drive business goals.

Absolutely, you've captured it well. Paid social advertising goes beyond relying on your organic social media strategy. The goal is to expand your reach on social platforms. Algorithm updates, especially on platforms like Facebook, have made it more challenging to reach customers organically in their social feeds. This emphasizes the significance, particularly for ecommerce stores aiming to increase online sales, of incorporating social media advertising. This approach ensures that your message effectively reaches your target audience despite the evolving algorithms.