Building a CRM That Your Sales Team Will Actually Use

20 February 202551:03Priya Mehta — Head of Sales, TechScale India

CRMSalesUX DesignSaaS

Episode Overview

Statistics show that over 65% of sales reps say CRM tools are too complex. In this episode, we dissect the root causes of poor CRM adoption and share design principles for building CRMs that fit the user's workflow — not the other way around. Featuring learnings from Kiaan's own CRM implementations for B2B clients across India.

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