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Brand Style Guide
Brand Standards

Brand Style Guide

The official rules for representing the Kiaan Technology brand across web, print, mobile, and slide layouts.

Official Assets Pack

Download Brand standards documents directly.

Figma link

Typography Standards

Our typography hierarchy is built on web accessibility standards. We use large geometric headlines (H1/H2) contrasted with highly readable sans-serif typefaces for structural descriptions.

H1 Header Style (48px / Bold)

GEOMETRIC HEADLINE

Body Content Style (16px / Light)

This is a standard body copy presentation. It maintains a 1.6x line-height ratio to guarantee comfortable reading formats.

WCAG Color Specifications

Official color hex codes, RGB, CMYK ratios, and WCAG contrast check metrics.

Kiaan Yellow

HEX:#FFE81B
RGB:rgb(255, 232, 27)
CMYK:0, 9, 89, 0
WCAG Ratio:4.5:1 (Compliant on Dark Backgrounds)

Pure Black

HEX:#000000
RGB:rgb(0, 0, 0)
CMYK:0, 0, 0, 100
WCAG Ratio:21:1 (Compliant on Soft White)

Deep Zinc

HEX:#18181B
RGB:rgb(24, 24, 27)
CMYK:11, 11, 0, 89
WCAG Ratio:16.2:1 (Compliant on Soft White)

Soft White

HEX:#FFFFFF
RGB:rgb(255, 255, 255)
CMYK:0, 0, 0, 0
WCAG Ratio:21:1 (Compliant on Pure Black)

Logo Guidelines

Sizing limits and clear space standards.

Clear Space

Logo clear space must be equal to 50% of the logo height on all four sides. No overlapping typography or icons are allowed inside this safety buffer zone.

Minimum Size

Web: 100px wide. Print: 1.25 inches wide. Sizes smaller than these limit readable details of the geometric grid accents.

Don'ts

  • Do not stretch, squeeze, or skew the proportions of the logotype.
  • Do not change the logo colors or apply unauthorized gradients.
  • Do not separate the symbol badge from the company lettering on public facing assets.

Tone & Voice Guidelines

Official guidelines for editorial copywriting.

Brand Voice

Active, direct, and architecture-focused. We present engineering facts instead of corporate fluff.

Banned Buzzwords

SynergyParadigm ShiftRevolutionaryCutting-edgeDisruptiveOut-of-the-boxEmpower

Examples

DONT:"We leverage cutting-edge paradigms to empower our customers."
DO:"We build serverless microservices to reduce page load times."
DONT:"Our disruptive platform generates synergy across teams."
DO:"Our CRM syncs lead pipelines with outbound APIs."
2025
TECHBEHEMOTHS
AWARDS
Awarded for Graphic Design, ReactJs & UX/UI Services
Kiaan Technology Private Limited Company is the 2025 Award-winning company in India for its Graphic Design, ReactJs and UX/UI Design services